Rebranding announcement email to customers

Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. Get the media involved. How to announce a rebranding? Why is rebranding a big deal?

On the surface announcing a rebranding sounds like a no-brainer – of course, you’d announce it to your staff first. Sample Announcements For Rolling Out a New Brand. Rebranding a Company. Occasionally, companies decide to rebrand themselves. Hello from the world of Shockoe!

As some of you might have noticed over the last few days, Shockoe is sporting a brand new logo. It’s an exciting era for our company — our steady growth has brought new clients , new teammates, and pushed us into our larger digs in Scott’s Addition. We are proud to announce that we are changing our company name from Centre for Holistic. It is more about you than it is about us. The use of purple further demonstrates our boldness and makes a strong representation of our unique vision for the company.

A poorly executed rebranding announcement could alienate existing clients and cause audience confusion. Read on for tips to communicate your rebrand. This sample letter to employees, announcing a new bran may come in handy. The more ways you reach out, the less confusing the change should be for customers. It’s about helping your company, and your customers , make the switch gradually and confidently to a company that demonstrates how it aligns with the very same values it presents to its customers every day.

Here is how it works. We want to share with you our rationale behind the updates, and what they represent. A rebranding press release is the type of press release written when you are about announcing any change in your brand outlook. This includes your logo, brand color, company slogan, new company vision or mission statement and any change that can influence your brand perception. Introduce the new brand slowly.

Let your customers know about the rebranding or acquisition without coupling it to other messaging. Subject: Name and Email Address Change. As you may know, I recently got married and have decided to adopt my husband’s name. I felt that this would be a good opportunity to update my contact information.

A merger, however, could result in an entire renaming of your company – which involves a massive informational marketing campaign to let existing customers know you’re still doing your thing, as well as build awareness in your newer demographics to stand out from your competition. So: what IS a ‘good rebrand’? Customers and clients need to be informed that the name of the business has been changed.

A company name change announcement letter is sent for this purpose. This way the clients know that the company has only changed its name and they will continue to have the same quality work and products from them since the company has only changed its title. Research Your Firm and Your Target Clients.

When you are clear on the business case for a rebranding , the next step is to conduct independent research on your firm and your clients. If you are attempting to move into a new market, that research should include your new target clients as well. Learn from their feedback.

A business announcement letter is a letter sent out to vendors and customers that help in declaring an event, change of policy and management or a handover, takeover or merging with another firm. The letter is written in a formal note and is usually short, containing only relevant details. It is used to inform customers about important things happening in the business.

It also helps in pulling.